Case Study · 2024
NZ Launch
Complete rebrand and ground-up website, scoped to grow with the business rather than be replaced in two years.
Overview
The challenge.
A growing business with a brand and site that already felt one size too small for where it was heading. The next version had to last more than the next funding cycle.
Approach
How it was built.
01
Rebrand
New identity built around where the business is going, not where it started.
02
Web architecture
Information architecture and CMS choices made for the next two years of growth, not just today's pages.
03
Build
Ground-up website build with performance, SEO and editorial flexibility wired in from day one.
Deliverables
What was shipped.
Brand identity
Website (design + build)
Scalable IA + CMS
Results
The outcome.
✓
Brand built to scale
✓
Infrastructure that won't be replaced in 2 years
See it live
nzlaunch.com
The work shipped, in production. Open it in a new tab and judge it for yourself.
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