Dr. Ruth Gibson
End-to-end digital infrastructure for a Stanford scholar moving from offline credibility to online authority.
The challenge.
A Stanford-based scholar with deep credibility offline, but no digital footprint that matched the weight of her research. Citations and policy work existed across journals and institutions, but nothing tied them together for a wider audience.
The brief: build the full digital infrastructure — site, narrative, search visibility, PR systems — and run it as an ongoing engagement, not a one-off project.
How it was built.
Positioning
Defined a clear public-facing narrative around global health and geopolitics, separating the scholar's voice from the noise in the field.
Website build
Designed and shipped a research-grade site: publications, citations, media coverage and contact, all built to be cited and indexed.
SEO foundation
Technical SEO, structured data and topical clusters around her core research areas. Built to compound, not chase keywords.
Ongoing PR
Acting as PR lead — pitching, placements, and managing the systems that keep her work in front of the right editors and policy desks.
What was shipped.
The outcome.
"A digital footprint that finally matches the depth of the work."
drruthgibson.com
The work shipped, in production. Open it in a new tab and judge it for yourself.