Insights
Working notes. From real engagements.
Practical writing on personal branding, positioning, SEO, web and growth, drawn from client work, not theory.
Positioning
How to position yourself as the obvious choice in a crowded market
Mar 20267 min
Pricing
What your website is quietly telling people about your pricing
Feb 20269 min
PR
Earning real press as an independent expert, without a PR firm
Feb 20266 min
Systems
The AI stack I use to run a senior practice with a small team
Jan 202611 min
Brand
Why every founder needs a written narrative, even if no one reads it
Jan 20265 min
Web
The 7 elements every conversion-built website needs
Dec 20258 min
Brand Brief
One opinion, one fix. Every other Tuesday.
A 5-minute read for founders who want their brand to be taken seriously. No recap, no roundups — one sharp take and one thing you can ship before Friday.
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